You tell yourself you’re going to post four times this week but you get behind because work took over. You get burnt out trying to keep up with the trends you’re seeing on reels. It’s a cycle that seems hard to escape – especially from your POV (the pov of an interior designer who’s ONE carousel away from calling it quits).
It’s a struggle.
And if you’re not burnt out and (or) behind, you get that gut feeling that you will be soon. You’ve been experiencing the full force of the social media posting pressure, and you’ve overcommitted – and underprepared – all for “consistency’s” sake.
You may never “love” publishing on Instagram and Threads might feel like brain rot (even though it’s a personal favorite of mine), but it shouldn’t feel like it’s the end of everything.
Unfortunately – and I say this with love – you’re approaching social media all wrong, and it’s why you’re struggling to keep up with posting.
WHY You’re Struggling to Keep Up with Posting on Social Media
You’re underestimating the amount of time that showing up consistently, with quality, engaging content, takes – and you’re overcommitting yourself to a posting schedule that will only burn you out.
You don’t have to publish daily to see results (none of our clients do 😉) – and you really shouldn’t pull an idea out of thin air and hope for the best just so you have something to post. (That’s how you end up spending 2+ hours on a carousel.)
Instead of struggling to post all day, every day, set realistic expectations and goals. For example, if you want the MOST out of Instagram, expect to spend 1-2 hours on planning your content each week for between 3-5 posts and 10-15 minutes per day thoughtfully engaging with your community.
How to Create a Content Plan (and Keep Up With it)
Now that you have a realistic idea of how much you actually need to post to get results and how much time you need to spend on a platform, you need a real content strategy.
Not just your brain dump in your Notes app – although that’s a good place to start – but a real, what to post and when to post strategy. If content planning isn’t your specialty (or you just don’t have the time), get your next 90 days planned for you here.
As for keeping up with it, take a scheduled break. Set aside a week (or two) where you only show up on stories – don’t ghost – and focus on building content in the background. Trading 1-2 weeks of no content for months of consistent planned content that doesn’t stress you out will be the BEST deal you ever make.
Did you know that my clients have a MONTH of planning and prep before we ever start posting? Yes, even if they haven’t been posting for a while and are eager to get started. Take. the. Break.
What to Do if You Start Struggling to Keep Up With Posting (Again)
This isn’t your foolproof method to never falling behind again, but it’s a good way to stay ahead so you can stop struggling to post.
And it’s not the end of the world if you DO forget to post or happen to get behind. Social media can be more forgiving than you think, and a post isn’t worth your mental health. It could also be the platform you’re publishing on – not every platform is right for everyone.
Maybe LinkedIn isn’t your thing, but Instagram is. If you can’t stand posting on Threads, try Pinterest. Don’t like social media at all? Try blogging or focusing on your website’s SEO – you could even go all-in on your newsletter (I just don’t recommend putting all your eggs in one basket).
But if you want to stick to Instagram and you’re catching yourself falling behind again, you might just need some support. Get help planning your content, problem-solving your posting problems, and staying consistent on social media in SMM on Speed Dial, a membership designed just for interior designers like you.
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