Chances are at some point you’ve experienced the mini-panic of waking up and realizing you have no idea what to post today and spent way too much time stressing over it.
Showing up on Instagram can feel like an endless revolving door of effort, comparison, and inflated vanity metrics. But I know that with the right strategy, mindset, and support in place, social media can be a powerful force for good in your business. With over 500 million active users, Instagram is the not-so-secret weapon of any savvy business owner. I’m here to help you harness its power and generate more buzz for your biz, so you can reclaim your time and get back to doing the stuff that really lights you up!
I've been on Instagram since I first got a cell phone at 10 years old. I started out running a photography account, and eventually became a skincare content creator for brands like Youth to the People, Sand & Sky, and Briogeo. I’ve helped companies large and small increase their content quality, follower count, and engagement. I have a deep understanding of what works well on Instagram and what doesn't. I know how to create content, cultivate a community, and most importantly, adapt to any changes these platforms throw our way (and they will).
Over time, I grew fed up with some of the shady tactics other social media “experts” encourage - like buying followers, posting a reel a day and mass tagging random people in your posts - and knew I could provide better service to clients without compromising my values. I started ABC Social Media Management® and never looked back!
My favorite coworker is my mini bernedoodle named Bailey (he gets employee of the month. Every month).
I love to explore new places and have been to over 10 countries. Fun fact: I am a dual citizen of the US and United Kingdom!
I’m a card carrying book nerd. I once read 600 books in a year (okay it was in 4th grade, but still, they had chapters!).
When I'm not working on client content, you can find me at the barn! I have been competing in showjumping for the last 5 years and was recently champion at the National Horse Show.
Life’s too short to be stressed or unhappy about Instagram. I want your experience working with me to feel enjoyable (not like another chore on your never-ending to-do list).
This looks like believing in myself, my skills, and my gut instincts—and encouraging you to do the same! I show up consistently, deliver on promised results, and put in the good hard work it takes to build your community on the gram.
I tell it like it is (with love of course!). When it comes to my brand, this means engaging with social media from a place of honesty (no shady tactics here, thanks) and being transparent about whether or not I believe I can help you achieve your goals.
The ground rules around here
My personal key values are a big part of the work I do at ABC SMM and how I show up for my clients. I believe that: women deserve equal rights, equal pay and a seat at the table. Women have the right to choose their reproductive futures. Love is love. Trans rights are human rights. Black lives matter and racism has no place in my space. All religions and nationalities are welcome. Gun reform is grossly overdue. Science is real. Climate change is real. And democracy, however imperfect, should be upheld & protected.
If you don't agree? This isn't the right space for you.
Christy - Christy B Home
I had lots of hesitations before hiring a social media manager - I had already spent a lot of money to have someone get my social media started, but it was not effective. Amber is the first person I've worked with who has exceeded my expectations along every step of the way. We have tons of web traffic and I feel relieved, excited and confident. For those who complain about the younger generations today, I think they should work with Amber because they'll be blown away by her combination of work ethic, tech aptitude, and warm communication style.
"Amber Gives Me Hope for Gen Z!"
Alex Berardi - Alex Grace Media
Amber was STELLAR. After our time together, I feel at ease about planning social media and like she cut through all the B.S. about aesthetics. Not only was our session so comprehensive, she also included so many references after our call. If I had a question - she had an answer and a download for that. I am confident the investment I made in this strategy session will come back to me ten fold.
"Amber is an Expert in her Field"
Sam - Sam Delaney Digital
Her expertise is something I feel so privileged to have had access to. I was able to realize the error in the way I presented myself (DIY vs DFY) and make a change with her help! Amber knows what she's doing and is constantly learning more!
"Amber Absolutely Exceeded My Expectations!"
Tiffany - Pretty Little Lifters
My Virgo self loved how organized Amber was! She asked me questions prior to call, recorded our call for me to have, and even sent me notes after to go over the main points discussed. I felt like I was able to get so much out of our time working together! feel less stressed about my social media content. I love knowing what I am going to post instead of debating between different ideas or figuring it out at the last minute. It was absolutely worth the investment.
"Amber was so easy to work with."