If you’ve followed me/read my blogs for a while, you know I am an Instagram girlie through and through. I’ve been using IG since 2010, and my loyalty to the platform isn’t going anywhere. But what’s better than just using Instagram to market your business? Finding a platform that complements it strategically, AND is a goldmine for a visual-focused industry like interior design. That’s why I’m such a huge proponent of using Pinterest for interior designers!
If you’ve only used Pinterest thus far to save inspiration for projects or find your next dinner recipe, you’re not alone. But Pinterest is not only powerful for consumers – it’s also super valuable for businesses to use as a component of their marketing strategy because it’s a highly discoverable platform, whereas Instagram is best suited for nurturing and community-building efforts.
(Psst – not sure why you’re not signing clients from all the hours you’re spending on IG? Check out this blog on how to use Instagram to attract more business to your interior design studio)
Instagram and Pinterest go together like peanut butter & jelly. But their algorithms and best practices are different, so it’s important to grasp that distinction before you start pinning!
Instagram and Pinterest are both visually focused, but whereas Instagram is very much a social media platform where the emphasis is on engaging and building a community, Pinterest functions more like a search engine. You won’t see comments on Pinterest, and the goal isn’t to build a large following. Instead, the power comes from the discoverability – how your Pins, when optimized correctly, can show up on someone’s home page or search results even without them following you. It’s sort of like TikTok in that regard, but without the pressure of video.
Highly visual industries – think food, travel and of course interior design – are some of the most popular industries on Pinterest. Additionally, Pinterest user behavior makes it especially ripe for attracting new design clients. According to this Hubspot article, 85% of Pinners say they use the platform to plan new projects. Showing up in the search results of someone looking for inspiration as they plan a bathroom remodel could be what leads to your next $50,000 design project! Additionally, Pinners are also spenders – 45% of people in the US with a household income of $100K are active on Pinterest.
While Pinterest is not a challenging platform to use, you can’t just jump right in and start pinning! First, you’ll want to make sure you’ve set up a business account and properly connected it to your website so you can track traffic. Second, Pinterest is big on SEO – utilize keywords in your account title, biography and board titles/descriptions to attract the right searchers to your page. And third, speaking of boards, don’t fall into the trap of only using them to collaborate with your clients! Create boards to show off your portfolio, blog posts, and more.
For a detailed guide to using Pinterest for your business, check out this post from Later.
While the format of your content will look different – both in dimensions and style of writing – you can use similar content ideas for both IG and Pinterest. Consider sharing content like
The best type of content to use for Pins on Pinterest is long-form content that you first share in a blog and then repurpose onto the platform (you can get 10 or more pins from one blog post!)
ABC Social Media Management offers Pinterest management and blog-writing services in addition to our signature IG Management package, and we’d love to support you! Click here to schedule your free discovery call and find out more.
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