How to Make Your Instagram Feed “Look Good” as an Interior Designer

If I had a penny for every interior designer who’s struggling on Instagram because of the pressure to have a certain aesthetic, I’d be a millionaire. 

There’s this idea that your feed has to have the perfect flow, that ALL your posts need a branded template, and that you’re SOL when you don’t have any new projects to post. But (surprise!) it’s all IG marketing propaganda from the early 2020s – and it has * almost * nothing to do with your current strategy.

This isn’t permission to post anything and everything – but it IS permission to drop the perfectionism and figure out how to truly make your Instagram feed “look good” as an interior designer without second-guessing every picture you post.

What Does it Mean to Make Your IG Feed “Look Good” (And Why You Should Care About More Than Your Aesthetics)

There’s a difference between doing it for the aesthetic and doing it for a cohesive brand. 

The aesthetic isn’t necessarily strategic – it looks pretty, it gets the likes, the shares, the “oh, I love this” and “I’m obsessed” comments that give you a hit of dopamine when you DO post. 

But, it doesn’t attract clients. 

And you’re not a content creator –  you’re an interior designer. You’re on Instagram to attract clients, not just rack up hundreds of likes.  What you can (and should) do is aim for a cohesive brand on Instagram. Use your brand colors, your typography, professional photos from projects with aligned, dream clients, and moments featuring YOU, the human behind the social media feed.

When you show up with a recognizable brand, that’s when you’re able to stop the scroll and attract the clients who want to work with you.

TL;DR an IG feed that “looks good” should have an aesthetic that is instantly recognizable as YOU – not necessarily what you see on Pinterest. 

Your Visuals Should Be the Last Thing on Your List to Worry About

Yes, interior design is a HIGHLY visual space and the overall look of your grid matters (see above) – but your visuals should be the last thing on the list to worry about for your social media marketing.

Instead of starting with photos, start with what you want from Instagram and your business as a whole. Is it simply a portfolio? Brand awareness? A platform to convert, connect, and build a community? What are your goals?

^^^ And if you can’t answer that, it’s not the right time to be posting, anyways!

But, if you can, and you have realistic goals you want to achieve on the platform, then it’s time to start planning your feed! You’ll likely have a mix of content like:

• Portfolio and project showcases
• Posts to educate on who you are, what you do, and who you work with
• Industry information, trends, and guides for interior design

The exact ratio will depend on what you want from the platform – and the capacity you have for content creation, but it’s a good starting point. THEN you can start working on your visuals.

But, How Do I Get My Instagram to Look Good?

Planning. It’s allll in the planning.

I’m huge on planning Instagram content before it’s published – I’ve even created an entire membership for interior designers because of it – and it WILL be your saving grace for an Instagram feed that truly “looks good.”

(and my secret weapon might just be this 90-day content plan, which you can snag for yourself here)

Once you have a solid plan in place, Instagram becomes so much better -and you get to focus your energy on other things, like welcoming a new client or taking a well-deserved summer vacation.

Intimidated by the thought of doing it all on your own, but not quite ready to outsource to a social media manager? Join SMM on Speed Dial to get access to an experienced social media manager (that’s me!) for interior designers (like you) on speed dial – click here to learn more!