When the email from your photographer comes in delivering all the content from your latest project’s photoshoot, it’s easy to come up with post ideas for Instagram. You can hardly stop yourself from posting about your most recent work! But what do you do when all your projects are in progress and you don’t want to keep reposting the same projects? Here are six interior design content ideas for when you don’t have new projects to share!
Show off how far you’ve come by highlighting one of your first projects. Don’t be afraid to repurpose content and get more use out of it! Many of your followers likely will not have seen projects from your earlier days.
Your feed doesn’t have to be restricted to only finished projects. Potential clients love to see the “messy middle” as well – the very messy middle they’ll experience when they hire you! Show your work that’s in progress and share what you’re excited about with each project.
Don’t forget that you can feature on your grid as well! Share photos of yourself and your team (if you have one) to allow your followers to get to know the face behind the business. You can use these posts to share personal information, or share stories about the projects you’re working on.
Whether you’ve created a lot of bathrooms you’re proud of, or have a soft spot for kitchens, you can mix + match content from different projects to show off one particular room. This is a great opportunity to display your expertise in a particular type of remodel or project if that is what you want to market towards!
Even though your designs may be polished, you do not have to be perfect to market successfully. Go behind the scenes of your design business and share something that didn’t work in a project – maybe a challenging remodel that forced you to get creative, or a client story that your potential clients can learn from. Demonstrating how you have grown as a designer and honed your expertise will only serve to build trust with your audience.
While you may have heard the advice to not confuse your audience, showing the personal side occasionally on Instagram actually enhances your business content. It allows your followers to see you as more than a designer, and differentiate you from the other interior designers they follow. One easy way to work in a personal side to your content is by sharing a recap of your year so far, with both personal and design photos.
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