If you’re an interior designer, Pinterest is the place to be! As a visual search engine (and the go-to platform for home inspo), it’s the sweet spot for generating interest and attracting new clients to your business. The catch? Not all pins are created equally — and not all pins convert.
Ready to learn the secret recipe to making Pinterest pins that convert as an interior designer and get the most out of the platform? Let’s dive into it.
Why Is Pinterest Pin Design so Important?
Pinterest is a visual search engine. While your pin title and description can help put you in the right spot in Pinterest search, it’s your pin design that officially converts to the click.
Your pin design, or graphic, is also used in Pinterest SEO. Your overlay text can help you rank for specific keywords along with your image. And, as a visual platform, it’s important to note that the content of your pin can be ranked in Pinterest search results based on similar aesthetics.
For interior designers, Pinterest is a platform for awareness, engagement, and conversions based on the content you’re creating and the pins you’re designing. For example, some pins are created to inspire while others are designed to convert (which is what we’re covering today).
How to Make Pinterest Pins That Convert:
The Pinterest pins that convert do two things:
- Connect with Pinterest users, leading to the “click” (and convert)
- Use SEO to show up in front of the users interested in your offers
The best pins cater to both users and the Pinterest search engine, while the design ultimately leads to the click (but the SEO makes sure it lands in front of the right users).
Here’s how it works…
Clear Image
Pinterest is an image-based platform — having a clear image is a requirement. Your image should showcase your work so you can show up when someone is searching for similar styles or aesthetics.
Your pin should use a 2:3 image aspect ratio to follow Pinterest’s best practices and your pins should be a mix of plain images and images with text overlays.
Pin Hook
Use a text overlay or graphic design to showcase your pins. This is what helps pinners not just save your pin for inspiration, but click through and convert. Use your keyword for better SEO (and more chances of showing up in front of the right Pinterest users in search).
Call to Action
Use a call to action on your pin to encourage pinterest users to click through to your website and convert to a subscriber or client. This call to action could be as simple as “click to read” or “explore the room” depending on the type of content you’re pinning.
You can also encourage pinners to click through and subscribe to your email list or inquire about working with you!
Link to Relevant Page(s)
Technically, this is in your pin’s description and not your pin’s design, but it’s too important to skip. Make sure that you’re linking to a page that directly relates to your pin design. Do not create “clickbait” pins in an attempt to get more clicks to your website. It will not work.
If you’re creating a pin for a specific project in your portfolio, only link to pages related to that project.
But Even With The Best Pins, You Might Not Convert
Even if every pin your create is amazing and designed to convert, it won’t do much for you if your website isn’t ready to convert, too. Pins attract new people to your website and give you visibility and the intention to buy — but your website is the final piece of the conversion puzzle.
Suppose you want to see the best results from Pinterest or really ANY social media marketing. In that case, both your branding and website should be polished and optimized for conversions (think your design, copy, and even your offers).
Are You Using Pinterest to its Full Potential?
Of course, there’s more to Pinterest than just your pin design — if you want the best results, you need a Pinterest marketing strategy and a good foundation. Start by optimizing your profile, boards, and the content you’re pinning.
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