10 Holiday Content Ideas for Interior Designers

Instagram Tips

Figuring out what to post as you wrap up your projects for the year, start preparing for your holiday travel plans, and wrapping presents for your loved ones can feel overwhelming. Reduce your stress and steal these 10 holiday content ideas for interior designers so you can continue to market your business through the end of the year, without the stress ⤵️

Holiday Content Ideas for Interior Designers

Idea #1: Share the project you’re proudest of from this year

It’s been a long year, and you’ve completed a lot of work. Show off the project you’re proudest of this year, and share a story or two from the project!

Idea #2: Post a reel with 3 tips for decorating your home for the holidays like a designer

This is the time of year everyone is getting their homes ready for the holidays. Highlight your expertise and share some of your go-to pieces of advice for decorating.

Idea #3: Show your own holiday decor in your home

Get personal and show off how you’re decorating your own home for the holidays.

Idea #4: Talk about why someone would hire an interior designer

Get straight to the (pain) point and discuss why it’s worth it for your audience to invest in an interior designer, and share what they need to be thinking about now if they want to update their home in the new year.

Idea #5: Share a 2023 Project Roundup in a reel

Using a fun, upbeat audio, show off all the projects you completed over the last 12 months!

Idea #6: Show off a design detail that made a huge impact.

Whether it’s a striking oven hood or a particular wallpaper, highlight a detail of a project that really stuck out.

Idea #7: Post a reel with what you wouldn’t do in your home as an interior designer

These thought leadership-style reels often perform well because you’re positioning yourself as the expert by sharing what you wouldn’t do. Whether it’s falling prey to a particular design trend or incorporating an overused item, share what you would never do as an interior designer.

Idea #8: Share a sneak peek at any projects coming in 2024 that you’re starting to work on

Already preparing moodboards and design samples? Show a sneak peek into what’s on deck for your design studio come January 1.

Idea #9: Talk about your holiday plans

Connect with your audience on a personal level and share what you’ll be doing over the holiday period.

Idea #10: Share upcoming 2024 availability

Before breaking for the holidays and setting your OOO reminder, share how your audience can work with you in the new year and when your next project start date is.

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