4 Social Media Marketing Services to Offer in 2026

Today, we’re breaking down what might just be the most confusing part of becoming a social media manager: the services to offer your clients. 

While offering fully done-for-you social media management for your specialty platform (Instagram, Pinterest, LinkedIn, etc) is the go-to, it’s not always the best fit — for you OR your clients. 

But, rather than doing what every other SMM is doing simply because it’s just “what we do,” it doesn’t mean it’s what YOU should do. So, I’m sharing some of the different ways you can offer your social media marketing services to your clients and what that means for your offer suite!!

Psstt: some of these links are affiliate links, meaning that if you sign up I receive a small commission at no extra cost to you (and some of them will even save you some $$$). I would never recommend these platforms and programs if I didn’t use them + believe in them wholeheartedly!

Building Your Offer Suite: Offering More Than 1 Service

You could focus on ONE offer — and that’s fine. But, you can also opt to build out your offer suite. An offer suite is a collection of different offers that both complement and supplement each other. 

When you balance your offer suite, you create a funnel built to support your business and audience. You could create a low-ticket intro or one-off offer to build trust or accommodate clients with smaller budgets (for now), then have a higher-ticket offer that they could easily step into or add on. 

Let’s use MY offer suite as an example: 

But, before you get carried away, please know that your offer suite can be built WHILE you create your business. 

You might not be ready to create a digital product until year 3 of your business – or you might never start a membership or offer 1:1 calls, and that’s perfectly fine. 

The key to creating an offer suite for your social media management business is to offer services that work for you (not me or any other social media manager out there). 

SMM Services to Offer Your Clients This Year (and Literally, Forever)

I’m not expecting you to build out your offer suite today — but you can definitely start thinking about which services you want to offer as a social media manager this year. 

Also, this isn’t a comprehensive list. This is a “what you need to know to get started” list. If I listed every service you could possibly offer as an SMM, we’d be here for hours. 

So, use this list of services as your starting point:

#1. Social Media Management

This is probably what you imagined when you dreamed of (or started) your social media management business. It’s full-service management, which can range from writing feed posts, publishing stories, editing reels, and everything in between. 

But, while the deliverables vary client by client – and what you decide to offer in your packages – you’re the one hitting publish on the account while your client sits back and relaxes.

Usually, you can charge more for full-service social media management, but once you’re at your max capacity for clients, it’s harder to scale!! 

Pro tip: if you plan to offer social media management, make it ONE part of your offer suite. Add another one-off 1:1 offer or membership to fill in the gaps.

#2. Account Audit

My Instagram audit is one of my favorite offers! An account audit typically involves auditing (digging deep into their account to identify what’s working and what’s not) and creating a plan of action for what to do next.

Account audits are one-off in most cases and a perfect stepping stone to social media management. 

They’re a lower-ticket offer when compared to full-service social media management, but, when marketed just right, can 100% become your signature offer and provide a sustainable income as an SMM (I would definitely recommend niching down with this one, though).

#3. Strategy Sessions & Support

Almost the opposite of full-service social media management (a fully done-for-you offer), strategy sessions and support offer just that: custom to your client’s strategy and, in some cases, ongoing support. 

It really depends on what you want to offer. You could treat it like a VIP week, digging into their content, creating a plan, and ending with their strategy delivered and ready to use in their inbox five days later — or create a 12-week support system, with content reviews, analytics insights, and overall strategy support. 

Strategy-based social media services vs. done-for-you have a lot of flexibility, but not as much sustainability as, say, a retainer for management!!

#4. Content Writing and Graphic Design

You don’t have to do it all – you can choose to specialize in offering different “pieces” of social media management. For example, you can focus on writing content for clients (no graphics needed) or creating ONLY graphics based on the content your client provides.

My only recommendation is that if you decide to specialize in ONE thing, create really strong boundaries to avoid scope creep (or caving in and doing projects you really don’t want to do).

BTW it’s just as important to have a good onboarding process (and PLENTY of onboarding questions) for these services!! I highly recommend using a CRM, like Dubsado, to make sure everything is organized.

How to Get Started (and Find What Comes First)

Again, it’s honestly up to you!! It’s whatever works for your capacity, interests, and the clients you want to work with. Consider their goals, budgets, and needs, and how the service(s) you want to offer fit into them.

And don’t be afraid of change – honestly, it’s natural. As you continue to work with clients, you’ll find what you really want to do (and even THAT might change based on the season of your life).Want to learn more about creating a sustainable SMM business and learn the ins and outs of creating an offer suite that works for you? Learn more about mentorship here.