I’m sure you’ve heard it before, but you DO have to stay consistent to grow on Instagram as an interior designer. TBH, the rule applies to any social media platform, but Instagram is where we’re spending our time today.
Instagram is one of those platforms that get the short end of the stick when you’re busy. Maybe it’s summer and the last thing you want to do is record a reel or hop on stories – or maybe it’s the busy season and, while you know you “need” to post, setting aside the 30 minutes (that often turns into 3 hours) to come up with something to post isn’t really a priority at the moment.
But it shouldn’t be that hard to stay consistent on Instagram – which is why you’re here and why I’m sharing all my top tips for interior designers:
How to Stay Consistent with Posting on Instagram
If you want to stay consistent, you have to find something that works for you (especially if you’re planning to DIY it for a while). Consistency is key to growth on social media and Instagram is no exception – but what that looks like depends on you and your capacity.
Use these tips to stay consistent, but adjust your “workflow” as you go until you’ve created a schedule that you can realistically follow:
#1. Follow a Content Plan (and Prompts)
You don’t HAVE to batch posts – and you don’t have to have your next 3 weeks of posts written, designed, and scheduled to publish… but what you SHOULD have is a content calendar or plan to follow to make your life 1000x easier.
A content calendar tells you what to post and when, so you’re not left scrolling through IG trying to find a random trend to follow and record same-day.
You can plan anywhere from your next week to your next three months (I love a good 90-day content plan, which is why you can snag mine for interior designers here)!!
#2. Batch Your Content
I know I just said you didn’t have to batch your Instagram content, but it can absolutely help you get consistent! Start by batching 2-3 reels or by pulling together a few carousels showcasing your latest projects.
When you start small, it can help you build better habits – and once you start batching a little bit, it adds up! You’ll be able to take another task off your to-do list and focus on something else, taking the pressure off of content creation for a minute.
#3. Reuse and Repurpose
You can’t post the same content every week – but you can reuse your content (and even use the same photo) every 8-12 weeks depending on how much content you’re creating.
Now, you can REPURPOSE anytime.
Repurposing is taking the concept of a post and sharing it in a different way, like turning your carousel into a reel, or a set of stories into a carousel. You can keep the conversation going, the content interesting, and take the pressure off of creating (even if it’s just a little bit).
#4. Post BTS, Too
I get it, creating curated content 24/7 is time-consuming, pressuring, and slightly annoying (which is why I don’t actually recommend posting every day… but that’s a convo for another blog) – but you don’t have to restrict yourself to “curated” content. You don’t need a carousel with perfectly placed text, or always be sharing portfolio pieces – you can just be “you.”
People want to see the human behind the account. They want to know more about YOU. Instead of creating a post in Canva, share a BTS look at your work that week – or what you did over the weekend to really connect on a personal level.
#5. Get Support (and Accountability)
Find an accountability partner! Find a friend and keep each other accountable for staying consistent and posting regularly. Start with a short period of time – like a week – to get started and get into the habit of posting.
Then, if it feels like a good fit and it worked for you, talk about keeping each other accountable for longer!
You can also find support and accountability in memberships, like SMM on Speed Dial, my membership for interior designers to help make social media feel more manageable.
What If You’re Staying Consistent But Still Not Seeing Growth?
Then it’s not the consistency; it’s the strategy or the foundation (your IG profile) that needs a little TLC. Spend some time optimizing your Instagram bio, looking at the content that’s currently performing (and converting), and checking your analytics.
If you’ve “done all the things” or simply don’t want to play the guessing game to figure out what’s going wrong, book an Instagram Audit and learn how you can increase brand awareness, generate new leads, and convey authority on Instagram.
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