If there’s literally ONE thing you need to know about me, it’s this: I will die on the hill that hashtags on Instagram are far from dead and SHOULD be a part of your Instagram marketing strategy.
* whew *
Okay, now that THAT’s off my chest, here’s the full breakdown — a few years back, Instagram stopped prioritizing hashtags. And while yes, that did change the role hashtags play in your visibility on the platform, they’re still extremely helpful in reaching YOUR audience (read: potential clients) as an interior designer.
And, today, I’m sharing some of the best interior design hashtags you can use on your next Instagram post:
Do Hashtags on Instagram Actually Work?
Yes, they do.
According to a study done by SearchLogistics, if your profile has fewer than 5,000 followers, adding hashtags to your post can get you an average of a 36% increase in visibility. For profiles with 5,000-10,000 followers, it drops to 20% – and for accounts with 10,000-50,000 followers, it increases back up to 21%.
Studies aside, there are members in SMM on Speed Dial (my membership for interior designers) who consistently get new inquiries and clients from hashtags!!
So, yes, hashtags work — and they work well for interior designers.
Interior Design Hashtags You Can Use on Your Next Instagram Post
Here’s the good part (the actual hashtags), but let’s set some ground rules before you get into it:
- Limit your use! Maxing out your 30 hashtag limit isn’t as important as making sure every hashtag is relevant. If that means you only include 5, 10, or 15, that’s still good! .
- Don’t use hashtags on stories or in your bio; it won’t show up in search and wastes valuable space.
- Mix and match: Grab ones from each section that make sense for your post!
I’m breaking these into categories for easier use, so take what you need:
📌 Skip the list and get the full Hashtag Vault for Interior Designers (100+ hashtags) here.
Hashtags for Interior Design:
#interiordesignersofinstagram
#interiordesigntips
#designinfluencer
#interiordesigners
#interiordesignbusiness
Hashtags for Design Styles:
#bohointeriordesign
#transitionalinteriordesign
#modernfarmhousedesign
#airbnbdesign
#historichomes
Hashtags by Room:
#kitchensofinsta
#luxurybedroom
#bathroomremodeling
#laundryrooms
#entrywaydecor
Hashtags by Location:
#californiainteriordesigner
#floridainteriordesign
#atlantainteriordesigner
#westchesterinteriordesign
#texasinteriordesign
How to Get Started With Adding Hashtags to Your Instagram Strategy
Don’t overthink things: you can start small when it comes to hashtags! Pick a few that relate to your post and caption, publish, and see how it goes.
^^^And by “see how it goes,” I mean track your analytics and gauge the visibility brought in from the hashtags you used.
Not ready for the pressure of doing it all yourself? Join SMM on Speed Dial, my membership for interior designers, and get access to our signature metrics tracker as well as quarterly account reviews for insight into how your Instagram account and strategy are performing.

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