Marketing your AirBNB can feel complicated. How do you know what to share in your content? What posts will catch the eye of potential guests? The good news is, it’s not as difficult as it might feel – and in this post, I’m giving you 10 Instagram post ideas for AirBNBs to promote your rental on social media.
What should I post on my Airbnb Instagram?
Your Instagram content should show off the details of your airbnb, allow potential guests to picture themselves at your property, and create an experience by talking about not just the rental itself, but the surrounding neighborhood and what they can do.
- Avoid posting content that centers you too much (ie sharing your superhost status screenshot to the feed – although this is something you can include in the bio!)
- Consider what content would make you want to visit a property or area.
- And most importantly, treat your Instagram like a portfolio for your rental.
Wondering how to master Instagram strategy? Check out my previous post here all about getting started with a strong social media plan. For airBNB-specific advice, I recommend this article from hosttools.
Don’t forget to optimize your bio for guests as well!
Too often I see AirBNB instagrams fail to properly optimize their bio. It’s either cluttered with information potential guests don’t need, or doesn’t have any info at all and only includes the booking link.
- Make sure your name is a searchable description of your rental, ex Florida Luxury Beachfront Airbnb
- include key details + attractions
- Don’t forget your call to action to direct people to your booking link
Want to know what other mistakes that wayyyy too many businesses making on Instagram? Put yourself ahead of the curve and read this post so you don’t fall into any of these 5 common traps! And for in-depth insight on content planning and using Instagram to grow your business, don’t miss my webinar that walks you through everything you need to know.
Now that we’ve set the stage for making your Instagram work to market your airbnb, let’s dive into 10 post ideas you can use!
10 Instagram Post Ideas for AirBNBs ⤵️
- A guided tour of your airbnb. Take your potential guest on a walkthrough of the property, highlighting special features and letting them see what they’d get by staying there!
- A review from a past guest. While you can share a simple screenshot, Canva has many testimonial templates to use to make your post on brand and aesthetically pleasing.
- The story of setting up your airbnb. How did you decide to host in this area? What makes it so special to you?
- When is the best time of year to visit your airbnb?
- Share a photo from a guest to show your property through their eyes
- What are 5 can’t miss things in the area your rental is located in?
- Answer a frequently asked question you get from potential or past guest (ex on what to do in the area, what the house has/doesn’t have, how long they should stay)
- Post a photo of your favorite room in your airbnb.
- Craft an example itinerary for a guest
- What is your favorite guest story? Share that along with a photo or video of your property
Looking For More Instagram Help?
Invest in an IG Audit to set your profile up for success from moment one. You’ll get
- a rewritten bio
- highlight cover templates
- 3 pinned posts written for you (all you have to do is pick the photo to use with it!)
- and a comprehensive review of what’s working and where you can improve
So you can approach your Instagram marketing with confidence and attract potential guests to your property. Click here to book your audit now!
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