You’ve just wrapped up the install on your latest design project, and your clients are ECSTATIC. But how do you show off that incredible work? With these 10 content ideas for your latest design project, you’ll know exactly what to post.
First and foremost, show off all your hard work in a carousel! Carousels perform better on Instagram than solo images, so take advantage and share all your favorite rooms and details. The carousel format lets you take your audience along a journey through the project.
This is where taking behind the scenes video proves to be SO important! Compare the before & after in a reel (bonus points if you use a great transition audio) and show just how far the space has come. Mix in a combination of photos and videos to demonstrate how interior design can transform a space.
It’s important to admire the whole picture, but don’t forget to put a spotlight on the details too. From up close texture shots, to the bathroom tile and the kitchen lamp, remind your audience that the details make the design.
If your client is up for it, there is no better testimonial than showing off how they reacted to their new space!
Take your audience into your designer’s mind and share all the work that went into creating your client’s space. From the renovation process to all the decisions that go into your designing, show just how much effort and work you take off your client’s plate.
Give a shoutout to your design team, contractors and the trades who supported you on this project! Not only does this build goodwill among the people you work with, but also helps build a community on your Instagram as well.
Did you face a particularly challenging piece of architecture? Have to work around an existing part of the home that couldn’t be changed? Did you run into order delays? Design isn’t all sunshine and rainbows, and it’s important to share how you as the expert guide your clients through these hiccups – and still provide an absolutely incredible home on the other side.
From moodboards to the design presentation to construction & install, take your community through the entire journey!
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