Figuring out what to post as you wrap up your client work for the year, start preparing for your holiday travel plans, and wrapping presents for your loved ones can feel overwhelming. Reduce your stress and steal these 10 holiday content ideas for service providers so you can continue to market your business through the end of the year, without the stress ⤵️
Holiday Content Ideas for Service Providers
Idea #1: Highlight a client project or win you’re proud of
Wrote a piece of web copy you were obsessed with, or had a client book out their services from your social media efforts? Brag about yourself before the end of the year!
Idea #2: Share a reintroduction post to connect with your audience
We’re inundated with content every day, and you’ve probably grown a bit since your last introduction post. Share a personal post and connect with your followers so they see you not only as a copywriter/social media manager/obm/etc, but as the web designer who loves to go on morning runs or that social media manager who rides horses (@ me lol)
Idea #3: Discuss one big mistake you see potential clients making when it comes to your industry.
End the year being an authority in your space by sharing one big mistake you’re seeing potential clients making – and share how they can fix it.
Idea #4: Talk about your favorite part of your work
Whether it’s the creativity that comes with designing graphics or getting to engage on your client accounts – or maybe it’s coming up with bomb sales copy – make sure your audience knows what you love about what you do!
Idea #5: What is one thing you need every one of your ideal clients to know?
Maybe it’s that social media management doesn’t guarantee sales. Or that copy has to come before design. Whatever it is, make your statement loud and proud.
Idea #6: Create a reel with a POV from a happy client.
Show off the impact of your service by sharing the wins a client can experience by investing with you in a POV-style reel.
Idea #7: Repurpose one of your most popular posts!
This is where we dig into some data – look at which post got the most engagement over the last year and repurpose it into a new post.
Idea #8: Show off a couple of your favorite memories from this year.
Get personal again and share a series of personal photos. Personal content always gets the most engagement because humans connect with humans – and especially as people start to log off of social media towards the end of the year, give them something they’ll actually want to engage with.
Idea #9: Post a bite sized tip or trick your potential client would benefit from before the end of the year
Give your audience an easy win and share one tip they will benefit from in the lead up to the holidays.
Idea #10: Share your predictions on 2024 trends in your industry.
Show off your expertise and thought leadership by talking about what trends you’re seeing start to appear for the new year, and what your audience should be paying attention to.
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