If you’re here, you’re likely wondering how to get started with a marketing strategy as an interior designer. This might be your first time researching (if so, yay, taking the first step!) or maybe this is the 20th blog post you’ve read… and you still don’t know where to start.
However experienced (or inexperienced) you are in marketing, today’s goal is to build the foundation of your marketing strategy. From what you need to get started to how (or rather, where) you should show up, here’s the basics of creating a marketing strategy for your business:
How to Create a Marketing Strategy as an Interior Designer in 2025
Here’s the deal: your marketing strategy is going to look completely different than your competitors. You’re creating a strategy specifically for you, not copy and paste from an account you saw go viral last week — this is yours and yours alone.
Your strategy will grow and evolve, just as you and your business do. Rather than being the all-in-one solution, these four steps are how you get started. Follow the framework, but don’t limit yourself.
Okay, let’s get started:
Step #1: Know Your Business & Brand
Before marketing your business, you need to know what you’re marketing and who you’re marketing to. The first step in creating a marketing strategy as an interior designer is finding:
- Your unique value proposition
- Who your target audience is
- Why your product or service helps them
Which brings me to your branding. You don’t have to work with a brand strategist before you DIY your marketing strategy, but I highly recommend it. A professional brand strategy will help you stay consistent with your visual identity (no random hex codes and mismatched fonts) and messaging.
Step #2: Pick Your Platforms
Say it with me: “I do not have to be on any and every platform to market my business.” Omnipresence is nice but unrealistic when you don’t have the budget of a multi-million dollar corporation.
When you’re creating your marketing strategy, pick the platforms that you believe you can stay the most consistent on and, dare I say it, enjoy creating content for. You should also consider where your ideal clients are most likely to spend time, like Pinterest or Instagram.
Pick 2-3 platforms to start with, then add on more.
Step #3: Strategize
You’ve picked your platforms to market on, now it’s time to plan and strategize your content and how you want to show up. Think about how you want your audience to perceive you and the intent behind your posts. Is it to nurture? Engage? Sell?
Hint: You should be hitting each of these goals at some point in your content, but don’t feel like you have to cram them in all at once!
Use a content calendar or plan to stay on top of posting and to make sure your content relates to your business. Each post should have a purpose in your marketing plan.
Not sure what to create? Grab my 90-Day Instagram Content Plan to know what to post and when to post it.
Step #4: Keep Showing Up
The best marketing strategy is the one where you keep showing up. Consistency — and patience — go a long way in seeing results. Just because you’re not getting inquiries now doesn’t mean that the people you reach today won’t become clients next month or next year.
Marketing – especially organic marketing – doesn’t bring overnight success, so if that’s your goal, I want you to reset your expectations so you don’t get disappointed.
Still, you never know who’s waiting for the right time to reach out. Don’t give up.
Ready to Get Started?
If creating a marketing strategy for your interior design business is on your to-do list, you’re in the right place.
Create your own with the help of an experienced social media manager (that’s me!) in SMM on Speed Dial, the social media marketing membership specifically created for interior designers (like you!). Learn more here.
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