How many times have you opened up Instagram this week, scrolling for inspiration but never quite knowing what to post? Once? Twice? Twice a day? And even with all that inspiration, you still don’t know how to turn it into something you actually want to share (not to mention the photos from your latest project won’t be delivered for another week).
Maybe it’s been days since you last posted — or weeks, no judgment! – but you’re stuck because A, you’re overwhelmed, and B, you have nothing TO post.
Ready to break the “no posting” streak? Here’s how to always have something to post on Instagram even when it feels like you have nothing to post:
(P.S. You can skip straight to SMM on Speed Dial for more than 100 content ideas, weekly trending audios and reel prompts, and caption templates — just click here)
You Don’t Need a Ton of Content to Post on Instagram
There’s a huge misconception that you need a lot of content to post on Instagram, but the truth is that — surprise! — you don’t. At least, not right off the bat. I’m not claiming that visuals don’t matter, because they definitely do, but you shouldn’t let it hold you back from posting.
And no, this doesn’t mean you need a professional shoot for every single project. While investing in professional photography for all of your interior design work sounds amazing, it might not be realistic right now. But, that doesn’t mean you can’t get photos on a budget.
Instead, take a few photos on your iPhone — maybe even tackle some behind-the-scenes shots! Your Instagram feed doesn’t have to be perfectly curated to attract and convert clients. And If it’s a dealbreaker to use iPhone photos, try investing in a quality stock photo subscription like Haute Stock.
You can even post pictures of yourself and your team, not just your work. Your followers love to see you — and it helps you stand out from the sea of other interior designers.
There’s No Rule Saying Your Post Has to be “Educational”
If you think you have nothing to post because you don’t have another “how to” to share, just remember, you’re not trying to work with DIY-ers — they’re more likely to do it themselves than hire you.
The clients you want to work with want to hire you, they just might not know it yet. Instead, you need to share content around your projects, expertise, opinions on the design industry, and YOU.
You need to speak to your client’s concerns and what they’d want to get out of their work with you — along with why they should hire YOU and not another interior designer.
Rather than trying to post a DIY or educate your audience, use this opportunity of “nothing to post” to share a fun fact or personal story about yourself.
You Can Focus on This One Post (And Ignore the Rest)
This may be controversial, but if you’ve hit a brick wall in your content creation, I want you to focus on this ONE post. Don’t think about the last post you made or the post you want to make next week — focus on this ONE.
Sometimes the pressure of planning your content can be overwhelming. You’re trying to create, to come up with something your audience will like, save, and book from, everything you need from your Instagram strategy.
But, that same thought process is what’s stopping you from creating a post right now. You’re worried about how it’ll impact your strategy — or rather, how it won’t and if you’re posting the right thing.
Take a step back, focus on posting this one thing, and then move on to planning your next post (and beyond).
Start on Stories Then Build Your Strategy
And finally, start small! You don’t need to post a 7-slide carousel today covering your latest and greatest interior design project. You don’t have to film b-roll or a reel to post with the lasting trending audios. You can start small and then start posting more consistently and strategically.
Instead of feeling overwhelmed by a feed post, start small by showing up on your stories. Post some behind-the-scenes shots or even do a casual “day in the life of” series. Take photos while you’re shopping for samples or share about your afternoon spent searching online catalogs.
Once you’ve successfully posted, it’s easier to keep posting — and once you start posting, it’s easier to stick to a consistent strategy and start planning your posts ahead of time (making those “what to post on Instagram when I have nothing to post days” disappear).
Still not sure what to post? Get 30 reel concepts, 30 feed post ideas, and 30 engaging story prompts and have your next 90-days of content as an interior designer planned for you here.
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