10 (More!) Instagram Post Ideas for Interior Designers

For Interior Designers

Loved my first post on 10 Instagram Post Ideas for Interior Designers, but need more where that came from? In today’s blog I’m sharing even more content topics to use to market your business, nurture your community, and attract leads.

Why Instagram is So Important for Interior Designers

Companies like Pure Salt and Studio McGee have massive followings on Instagram – but it’s important no matter whether you have hundreds of thousands of followers, or under 100. Instagram is incredible for helping you attract clients (not sure how? check out this post). The first step? Your content.

Instagram Post Ideas for Interior Designers: Volume 2

Share 3 reasons why someone shouldn’t hire an interior designer (use this to weed out red flag clients and attract the right ones)
Focus in on a phase of your design process and share the ins and outs
Highlight a misconception about working with an interior designer – and what the reality is
Post a details shot to showcase a special moment in a project
Share a recent project with a message of gratitude for your client & the team involved
Speaking of team – share who’s involved with your projects! And if it’s just you, you can make this into a bit of a tongue-in-cheek post about how you wear all the hats.
What’s a design trend you want to see go away?
Why can DIY-ing (or skimping out on) your home design come back to bite you?
Post the client project you’re proudest of.
Show a project in process – the realities of being an interior designer!

Need even more? Don’t forget to check out our PDF of 90 Evergreen Content Ideas for Interior Designers for story, reel and post ideas to use in your Instagram content.

But what about a strategy?

You’ve heard about how important posting with a purpose is. And if you’re not sure how to go about setting up your strategy, I map out the key components in this blog post:

a clear grasp on your business plan and goals
brand messaging
your unique point of difference
content pillars
posting schedule
engagement strategy
your goals and how to measure them

I go even further in depth in this webinar on Instagram Strategy for Interior Designers, where you’ll learn strategies I use with my done-for-you management clients to grow their accounts and attract quality leads.

How to come up with More Instagram Post Ideas for Interior Designers

Once you’ve worked through this list of content ideas, you might be wondering how to generate more topics to share. Instagram doesn’t have to be overcomplicated. Instead, share what you are up to day to day. Share what matters to you when it comes to interior design. Take a stand and have an opinion about your industry. Post content that shows the value of what you can do for your clients. And most importantly: tell stories.

Want more where that came from?

Check out these related blog posts:

And don’t forget to sign up for my weekly newsletter, where every Tuesday you’ll get 3 content ideas, 2 trending audios, and 1 social media resource for further learning.